TikTok is introducing a new feature that permits them to reduce the quantity of AI-created content appearing in their timelines. This move comes as the platform announced that it presently contains in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread release. This shift comes amid a surge in AI-generated material, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately a tenth of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A considerable share of this content is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that a lot of users like content made with AI tools, including computer-generated images to educational videos, and we intend to give people the power to increase or decrease of that, according to their own likes,” said a company executive.
Volume and Proportions
The service disclosed that there are now 1.3 billion videos on its service identified as made with AI. Collectively, over 100 mn pieces of content are added to the app every day, making AI-generated material a limited portion of its total content library.
User Control Features
Members will be able to decrease or raise the level of artificial media they watch by opening the content preference option in the application and picking AI-made media. Further subjects that currently be adjusted under the tool encompass current affairs, clothing, beauty, and choreography.
Platform Guidelines
Its guidelines oblige creators to identify lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the platform will from now on add an AI-generated tag to content produced via its own AI tools, or identified by an collaborative effort for spotting AI-generated material. This step is designed to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2m AI literacy fund for experts and institutions to produce informative material about ethical AI use. This initiative will support charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, during controversy over proposals to lay off hundreds of content moderators in the UK. It is expected to cut 439 jobs in its user protection department in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. TikTok reported a notable drop in shocking and graphic content handled by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”
